Why You Should Work With A Disability Content Specialist

It's a familiar story, and it usually goes like this:

You’ve got an amazing organisation, a brilliant product, or a world-changing service.

You know it can help people.

So, you write a blog post about it, explaining all the features and benefits. You send out a newsletter. And post on social media.

Only to hear... the void.

If that moment of silence feels familiar, take a deep breath because you’re definitely not alone.

In fact, the lacking whoosh moment is the most common frustration I hear from leaders.

What do I mean?

Well, the problem isn't the truth of what you're saying; it's how you're delivering it.

You're handing out cold, hard facts when your audience is desperately craving a good, warm story they can connect with.

Why is this important?

Let's take a closer look.

Why a good story is marketing magic

To be clear, nobody’s life was ever changed by a bullet-point list of features. Our brains are wired to connect with stories. A great story builds trust, creates an emotional connection, and makes people feel seen.

Why should you care?

When you're creating content about disability and inclusion, the words you choose are a big deal.

And the first bit of copy on your website or in an email? It's basically your first handshake, the thing that shows people you genuinely "get it."

And, that’s where I swoop in.

As a disability content specialist, my job isn't just to write for your brand; it’s to step in as your trusted guide and craft communication strategies that give you two things that matter most:

• Confidence: Ethical, accessible, and legally sound content, so you replace the fuzz with clarity.
• Connection: Authentic engagement with the multi-trillion-dollar disability market, so you earn genuine loyalty.

And, the outcome?

Simple.

An honest, trusted voice becomes your brand’s storyteller and fuels your world-changing mission.

You might be thinking: Okay Lia, what makes you different?

First off, my inner English teacher is that person, a total stickler for grammar and getting details to stick just right.

Then there’s my time as a co-founder and marketing manager at Lara Guide Dog School, where I learned what it really takes to build a community that cares.

And my lived experience as a disabled woman?

That’s the heart of it all. I don’t just write about inclusion, I live it every day.

This unique mix is why I love partnering with brands and non-profits who are ready to do the work from the start, the right way.

Because for me, the disability community isn't just a niche.

It's my community.

How do we get started?

My 3-step process for crafting your brand's story

After years of tweaking, I use a clear three-step roadmap to transform ignored, inaccessible messages into content that embraces everyone.

And, it all starts with the most important thing:

Your brand is not the hero of the story.

Step 1: Find your hero (Hint: It's not your brand)

So, how do I get to know your hero?

Honestly, it’s the one part of my job where I save a ton of money on coffee.

While other writers might be brewing a huge pot for a long night of research and fact-checking, I get to start with the inside scoop.

What are the frustrations of the disability community? What do they secretly wish for in a product or service?

Thanks to my lived experience, I don’t have to guess at the answers (I’ve already scribbled plenty on my coffee shop napkins).

And if one’s missing?

I have a network of brilliant, disability-inclusive experts ready to fill in the gaps.

Step 2: Highlight the problem they're facing

A story without a challenge isn't a story at all.

So I paint a clear picture of the problem your hero is facing, and I show them how you understand their struggle.

Then, I take their nagging internal monologue — the anxieties, the hopes, the "I just wish someone would..." thoughts, and put them on the page.

This is the most crucial step for building trust.

Because when a reader sees their own frustrations looking back at them, they lean in and think, "Finally. Somebody who gets it."

Step 3: Introducing you as the guide with a clear roadmap

Once the hero and their problem are clear, I introduce you — not as another hero, but as the experienced, empathetic guide who can help them win.

From here, I build an accessible content strategy that makes disabled people feel truly welcome, write content that answers their questions with genuine insight, and position your brand as the inclusive solution they’ve been looking for.

Putting it all together, you now become the bridge between their problem and your offer.

You're the climber. I'm your guide

Now I want to turn it over to you.

Think about your customers and their goals. Your customer is a determined mountaineer, trying to reach the highest summit.

And you? Well, you're not a competing climber trying to get there first; you're their expert Sherpa.

Because you've navigated this terrain before.

You know where the hidden dangers are, you carry the essential tools, and you guide them on the safest, most effective path to the top.

Sure, they still have to do the climbing, but your expert guidance makes their success possible.

This is a powerful guide-client relationship lesson I learned when hiking in the Swiss Alps with my dog, Max.

One day, we took a "shortcut" that quickly turned into a slippery mess of loose rock. We were only 200 meters from the easy path, but the self-doubt was instant (and the fidgety feeling!). 

If I had hired a local mountain guide, they would have seen the hidden risk and steered us to the safe path, saving us hours of worry and fear of a stumble.

That feeling of confusion and risk? 

Believe me, that's exactly what your customer feels when they see generic, blah, blah content.

So, what's the answer?

How can you remove the guesswork and the fuzz, so you don't risk a single step?

Let's team up.

I'll write the words that give you the whoosh of confidence and turn your audience into loyal fans.

Ready to tell a better story?

If you’re a brand, non-profit, healthcare organisation, or agency working to connect with the disability community, I’d love to hear from you.

Go on. Grab a cup of coffee and get in touch to chat about your project. I'm here to help you get it right.

Stay bright!