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How to Say Goodbye to Your Extraordinary Guide Dog (+ 3 Self-Care Tips)

Sad stick figure holding heart and leash with guide dog

You look at your harness, the disused leash, the empty dog bed. And, you think back to the first time you met.

The countless demanding routes you practiced. The hundreds of public awareness projects you took on.

And now?

It feels like your vital lifeline has been cut off.

I know the feeling.

You see, it’s my practice to write a goodbye post at the end of your guide dog’s journey.

But, this time the ending has hit me hard.


Because Amazing May was the first guide dog I trained for our guide dog school in Greece.

In fact, she was the first puppy to enter our puppy-raising program.

And the best part?

My parents and I were May’s puppy-raising family.

It’s no secret then, why saying goodbye is a testing challenge for all of us.

And, if you’re a guide dog owner, like Anna Maria Gkertsou, saying goodbye can feel like a herculean task.

So, what can you do?

In this post, you’ll learn about the 5 different stages of grief and how to cope with the loss of your guide dog. Are you ready?

How to sail the stormy sea of guide dog loss

Like a sailboat navigating foggy waters, sadness is a healing process you have to find your way through — and there’s no easy way to do it.

A good rule of thumb is to let yourself feel the unwelcome emotional state, let yourself accept it, and recognize it as your own singular, unique experience.

But how?

There are five common stages of grief that we all experience.

So, let’s briefly cover them.

Stage 1: Denial

Denial is like your personal push-button helping you keep in check the shock that comes with overpowering news. Here you may find yourself feeling numb, refusing to believe your guide dog has died or how important it is.

And I won’t lie to you, you might find yourself remembering all those things that bugged you about your guide dog. You might even feel relieved — you don’t have to wake up with the birds or take that extra nighttime walk before bed.

That’s ok.

Stage 2: Anger

Anger is a foxy emotion to handle.

It leaves you feeling like you’re swimming in the ocean with no land in sight, it creeps up, and your mind begins to wonder.

How will I go to work? How will I navigate the streets? Will I be accepted for another guide dog? What will my new guide be like, and what happens if I don’t like him? Or worse, what if my new dog doesn’t like me?

And, let’s be honest, we all feel cranky when we’re angry, don’t we?

I find it helps to have an outlet of relief and in this case, writing a letter to your guide dog can help.

Stage 3: Depression

Do you feel irritable, and can’t concentrate? Do you find it easy to cry? Do you fall asleep only to find yourself awake again?

I think we can all say that we have experienced feeling blue at some point in our lives.

I try to take a little walk. You could also try talking to your best friend or reading a spellbinding book — whatever get’s you through this low time.

And, if it feels more than this, if you feel like hiding away to grieve, that’s ok too.

Stage 4: Guilt

Guilt is a tough feeling. It tracks you like an ugly shadow, and you wonder if you did enough to help your beloved guide dog.

Many of us feel guilty for something that we couldn’t help.

Try talking to people who know you well, and care about you, or reach out to your guide dog school for support or even a professional counselor.

Stage 5: Negotiating

Not everyone goes through the stage of negotiating.

But when you do, you’ll find yourself negotiating with just about everyone from your veterinarian to your guide dog mobility instructor, even your wife and children.


Because a part of you knows that it’s the end of the relationship. And, another part of you wants to hope it’s not true; you’ll try anything to make it last longer, am I right?

This stage can overlap with the denial process.

But, one good thing about it is — when the relationship ends, you’ll feel secure you did everything possible to help your guide dog.

And, this feeling of security can decrease your feelings of guilt.

Invigorate your healing process

There is no right or wrong way to grieve.

And, while I would love to tell you how you’ll spend one week in the first stage, and another week in the second, our feelings don’t work that way.

Instead, the lines are blurred, and you could find yourself moving from one stage to another and back again.

You may feel irrational.

This is also normal.

It’s normal to remember the loss and suddenly find yourself feeling sad again.

But, if you find your sadness is causing problems in your life or lasting longer than you think it should, then I encourage you to talk to someone.

Contact your guide dog school for support or a professional counselor.

How to seek emotional closure

Now that you know it’s vital to open yourself up to the healing process, you can use the following 3 strategies to help you do just that.

1. Use your special memories like currency

Did you know your bond is a type of currency?


Your special memories are a fountain of energetic wealth. They can help you create a world where you see yourself moving freely with your cane or new guide dog.

Like a painting, the canvas of your mind is the richest resource you have to help you create healing.

At Lara Guide Dog School, memories are a tool we use to practice with our students.

It’s called Visualisation and Guided Imagery for Loss.

And, you can use it too.

In fact, anyone who suffers from pain and loss can use it.


First, picture the feeling you want to visualize.

Then, close your eyes and take a deep breath.

Imagine yourself walking down a path, feeling no pain.

Speak your vision. Draw your vision. Write it in words. Give it a scent.

Connect a feeling and listen to it.

In short, bring your feeling to life with all your senses.

Science tells us the more often we redirect our focus away from our pain, the weaker neural pathways connected to our pain become.

2. Create something to claim the honour of your remarkable bond

You don’t just grieve what’s missing. You also grieve the ways in which your loss affects your senses.

One way to help you say goodbye and find closure is to hold a ceremony. This will help you bring your friends and family together, allowing you to reconnect and celebrate the guide dog you admired.

Another way is to keep a journal, put words to losses, and name what you lost because it will encourage you to move forward.

In fact, psychologists advise writing about emotional turmoil because it can improve your physical and mental health.

3. Take your time applying for your new guide dog

It’s true. Instead of the familiar harness in your hand, you’re tapping along with your cane again.

Instead of navigating obstacles like a pro, you’ve slowed to a crawl like a snail.

Your family and friends don’t really understand the sudden change in your mobility.

Heck, you don’t either.

When this happens you find yourself wanting to take the next exit as quickly as possible and apply for a new guide dog.

But, the effort and stress of actually applying for, training with, and bringing home a new dog, when your heart still aches can be tricky.


Because we tend to compare the new dog to the old.

“But May KNEW when to stay under the bench and wait for me at Judo! Babou is silly!” thinks Anna Maria.

Ok. So maybe you won’t think your new guide dog is silly, but the prickly feelings of sadness and guilt can quickly surface in a negative way.

Take this time to heal.

You will know when you are ready to welcome a new guide dog into your life.

A Final Word on Saying Goodbye

By now you’ll have realised that letting yourself mourn will help you cope with the loss of your guide dog.

The physical relationship transforms into a relationship of the heart and mind and you begin to realise how sadness is helping you to look inward, to change, and accept.

The world has changed and you need to adapt.

So go ahead.

Follow your heart. Be inspired to come outside. Be inspired to embrace saying goodbye to your partner. Be inspired to walk again, independently with speed and grace.

What could be more important?

The #1 way to Engage and Delight Blind and Partially Sighted People with Your LinkedIn Posts

Stick figure running with Balloon Alternative Text On Social Media

Imagine you've polished your next LinkedIn post.

You know who you're writing for. Your post is engaging. Your image is commanding. You click publish and breathe deeply. You’re done.

But somehow things aren’t working.

You’re not getting the likes, comments, and support your post deserves from the disability community. Your post isn’t sending the business message you’re hoping for.

What’s going on?

Then, you spot one of those epic, Jamie Shields (Registered Blind ADHD Rhino) posters about Alt text.

And, you start to wonder…can alt text help you turn your message into a strong post? A post that’s engaging and valuable for blind and partially sighted people?

In this post, you’ll learn 3 big things about Alt text so you can start including people with visual disabilities.

  1. What is alt text and why it’s important
  2. A useful structure to use it
  3. Why it’s all-powerful for SEO traffic

Are you ready?

1. Alt text in simple words

An eye-catching photo without alt text is like a dazzling room without light.

Nobody peeks into the room to see what’s inside. Nobody turns on the light to notice its charm.

So, if you want people with visual disabilities to glimpse inside the room, promise them a generous vision.

Alt text.

What is Alt text?

It’s the short text you see describing an image or a graphic on a LinkedIn post. It’s also called "alt attributes" or “alt descriptions".

Why is it helpful?

Because, when a blind or partially sighted person uses a screen reader to view your post they’ll know what your photo is about.

Ever wondered what alt text looks like?

Here’s an example from one of my LinkedIn posts:

Edit Alt text field with 1000 charcters
Edit Alt text

Easy, right?

But what would happen if you don’t add alt text to your image?

This is what LinkedIn has to say:

You can add alternative text (Alt.text) to the images you share on your feed or embed in articles.
This allows members using voice-over screen readers to understand what’s in the image (alt-text won’t be visible to members not using screen readers).
LinkedIn may automatically add alt-text to images that don’t have it.
When uploading an image from a desktop computer, you’ll be alerted if alt-text is automatically assigned. You won’t be alerted if you’re uploading an image from a mobile device.


Now, let’s imagine you’re trying to load an image and for technical reasons, the image gets stuck.

What happens then?

Alt text pops up instead of the image, like in the image below.

A thumbnail with earth as seen from outer space, a red arrow pointing to the thumbnail. Below is a sample of how Alt text is displayed for missing alt text in chrome browser.

My point?

When you use alt text with your images you’re welcoming all users to understand and enjoy your trustworthy content. 

Not only that, but you want your LinkedIn posts to be appreciated.

Am I right?

Avoid publishing images for the sake of views and likes. Always aim to be inclusive and supportive of people with visual disabilities and use alt text.

Here's something you probably don't know.

I recently published an article on LinkedIn and uploaded a header image. The alt text was created from the caption I entered in my post. And, if you read the article, the alt text is in place.

However, Clive Loseby, a global leader in website accessibility expertly pointed out that my post about the article previews the image, but does not show the Alt tag.

Here's an image of the LinkedIn alt-tag test.

Alt text Clive Loseby, The LinkedIn Alt tag test, an article testing alt tags on LinkedIn
The LinkedIn Alt tag test

Needless to say, this killed my post.

But, LinkedIn listened and is now trying to fix the problem.

If you want to know more about the brilliant work Clive and his team does, check out Access By Design.

Now, as you might expect, the option to add alt text to images is available on every social media platform.

But how do you write Alt text?

A useful structure for writing alt text

You might think Alt text is for UX designers or social media experts. For accessibility authorities. Not for entrepreneurs like you and me. But that’s not true. Using Alt text is easy and it can help you captivate any audience. Here are 3 key points to remember.

How does it work on LinkedIn?

Easy, as soon as you upload an image to your post, the option to add Alt text appears below your image in the Edit Your Photo window, like in the image below.

Stick figure holding a balloon with Alt text is running after social media icons below are the fields Edit, Tag, Alt text
Lilly is holding a balloon with Alt text running after social media icons

Click on Alt text and it will bring you to the following window:

Alt text describes images for people who have trouble seeing them. If you don’t add alt text, it may be automatically generated after you post. You can edit it anytime. Write a description for this photo for people who have trouble seeing it. 0/1000
LinkedIn Alt text field

Now all you have to to do is write your description.

What should you aim for?

1. Keep it short

The purpose of Alt text is to provide an explanation of the image for those who can’t see it. Here’s an example:

Lia Stoll, a light-skinned woman wearing seeing glasses and a black shirt.
Lia Stoll, is a light-skinned woman wearing seeing glasses, a black shirt and a delicate gold necklace.

OK alt text: <img src="Lia_Stoll.png" alt="Woman">

Good alt text <img src="Lia_Stoll.png" alt="Woman smiling"

Great alt text <img scr="Lia_Stoll.png"alt="Blond white woman with glasses smiling">

I know what you’re thinking:

What happens when an image is meant to sit pretty?

These images are called “decorative images”.

I’ll be straight up with you, I didn’t know more.

That’s when I asked Aditya Bikkani for his help.

Aditya is an accessibility consultant and co-chair of the W3C Cognitive Accessibility Community Group

Here’s what he had to say:

In cases of decorative images, an empty alt text should be used, alt="".
Empty alt text is ignored by assistive technologies and it’s not announced. It might be tempting to completely leave out the alt attribute in the HTML just because an image is decorative, but it is not advisable as the screen reader will announce the file name of the image instead.” And, here is a juicy tip he gives so we can be sure when an image is decorative or not.

Aditya Bikkani

How can you be sure?

He goes on to say:

It is up to the discretion of the author to determine whether an image is decorative or not. If in doubt, always ask yourself this question:
What are the consequences if I don’t use an image here?”
If your answer is, “No consequence”, then it is a decorative image."

Bikkani then follows up with a great example, page separators.

“We often find that page separators are images on web pages and this is a great example of a decorative image because it does not convey any information.
It is appropriate to use an empty alt=” tag at this moment to ensure a screen reader skips the element.”

Aditua Bikkani

So the obvious question now is:

What do you do if you want to describe complex images like maps, charts, or diagrams?

Since these images contain in-depth information, you’ll need a two-part text alternative. The first part is a short description identifying the image and, the second part is a long description – giving the essential information.

You can also use the alt text to direct them to a document giving a more detailed description.

Want to learn more about using accessibility best practices? Go to Web Accessibility Initiative Complex Images Tutorial.

2. Be specific

It's easy to get lost when learning to use alt text, especially when LinkedIn gives you 1000 characters to play with.

Start off communicating in a clear, purposeful way, describing what’s important based on the context of your image.

Here’s an example with alt text in different contexts.

Using alt text in different context

Alt-text with no context:

Four people and a dog.

Alt-text on a page about recent funding: Lara Guide Dog School PR team, three women, a man, and a dog.

Alt-text on a page about guide dogs:

Lara Guide Dog School team, three women, a man, and a German Shepherd guide dog.

Does this make sense to you?

One more thing.

Sometimes, I see excess words like, “This is an image of” or "The title says or the text says”. These aren’t necessary since Google

My best tip to keep you on track?

Close your eyes and have someone read the alt text to you. If you can imagine an accurate version of the image, you're good to go.

This leads me to my next tip.

3. Grab SEO attention with alt text

Do you find it hard to imagine how alt text can be good for SEO? It’s true.

When we think of alt text, user experience and accessibility, spring to mind.

But, did you know if your image is effective, it will surface and rank better in image searches, too?

In fact, according to Google SERP features, a whopping 21% shows images are used for internet searches.

Image Alt text hugely influences Google's image results because it provides text descriptions of your images and these are easily indexed by the algorythym.

You might have noticed that LinkedIn generates automatic Alt text if you don't. But it won’t always be what you’re looking for.

For example, it could rank unintended keywords or drop you out on ranking altogether.

Don't let this be you.

Use your keywords wisely.

Be an authority in meaningful communication

It’s true.

Dazzling posts with images communicate your message best.


Images lacking alt-text try to impress rather than communicate.

Now, you have the advantage.

Release your own accessibility wizard and pick your words with care and precision.

Make blind and partially sighted people crave your next post.

And make them fall in love with your LinkedIn social media.

Happy Alt text writing!

Want to Boost Accessible Rental Bookings? Be a Sunny Destination For Assistance Dog Owners

Stick figure pointing at chart

Oh no, thinks Lorraine.

Not another dog. Please! What if it destroys the furniture?

What if it chases the cat or worse the kids?

What if the living room goes from cozy living to lemonade zone?

The idea of accepting an assistance dog into a rental property can leave even the most passionate pooch lover feeling like a loft apartment over a really great party.

As a rental owner, you don’t have the luxury of time. You have other things to do than worry about your home turning into the local dog park.

So what can you do to feel good about welcoming an assistance dog into your rental? Today, we talk about what assistance dogs are, the different types, how they work, and the rules you can follow, so your life becomes a little easier, and perhaps your rental property attracts more guests, too.


But first, let’s define what an assistance dog is.

What is a life-changing assistance dog?

Imagine walking into your local bakery on a snowflake Sunday morning.

You hear the tinkling sound of the shop bell, the door swooshes open, and the fragrant crusty smell of freshly baked artisan bread covers you like a warm blanket.


Then you notice a dog sitting by the counter.

I know what you’re thinking.

Dogs aren’t allowed in a bakery. Are they?

Of course, the obvious answer is no.

But for a service dog the answer is a big fat, yes.


Because, like a heart-warming mother an assistance dog comforts and supports people with disabilities to juggle daily tasks in a triumphant way that tells the world, I got this.

For example, a hearing dog will alert a deaf person while a mobility assistance dog will pull a wheelchair; retrieve objects, open and close doors, even turn lights on and off.

A guide dog will guide a blind person into your local bakery so she can also buy that mouth-watering artisan bread you crave.

So you see, assistance dogs are working animals, not your average pet. T

hey are trained to provide support directly related to the person’s disability.

And that’s not all.

According to ShareAmerica, the U.S. Department of State’s platform for sharing compelling stories, there are a mind-blowing 500,000 service dogs in the US alone.


I’d say rental accommodations have a ready-made, unique opportunity to do business.

So you might be wondering what kind of assistance dogs are there?

There are 8 types of assistance dogs recognised by the Americans with Disabilities Act (ADA) and the European Equality Act 2010.

Let’s dive in and find out more about them.

Shall we?

What awe-inspiring jobs do assistance dogs do?

As you might expect, assistance dogs come in all sorts of different shapes and sizes.

The following 8 champion working dogs are the most common:

1. Guide Dogs

Guide dogs are one of the oldest kinds of working dogs. You can recognise a guide dog by its special harnesses, the one with the bar for their person to hold on. Some of the extraordinary abilities of a guide dog are helping their blind or visually impaired person to:

  • Navigate crowds and crossings
  • Guide around obstacles
  • Locate stairs, doors, public transport, and seats
    But their most unique trait is “selective disobedience”—the ability to make choices based on their own assessment of a situation. But more about that intriguing trait in a another post.

2. Mobility Assitance Dogs

Mobility assistance dogs support adults and children with arthritis, cerebral palsy, muscular dystrophy, and spinal cord injuries to carry out daily tasks.

These tasks include:

  • Help with dressing
  • Opening and closing doors
  • Turning lights on and off
  • Retrieving objects
  • Helping with balance and stability
  • Carrying items in a backpack
  • Pulling a wheelchair
  • Barking the alert command for “Help”
  • Pushing accessible door buttons

You can recognise a mobility assistance dog by his unique vest which often includes pouches for carrying small things and a short handle for his person to hold on to.

3. Hearing Dogs

Hearing dogs help deaf and deaf-blind people stay connected to their environments by making physical contact with their person by leading them to the source of the sound or away from it.

Some of the important sounds alert sounds are:

  • Doorbells
  • Knocks on the door
  • Fire alarms, alarm clocks
  • Baby's cries

Hearing dogs may or may not have a vest but like all assistance dogs, they have ID tags and collars that identify their work.

4. Autism Support Dogs

Autism support dogs help autistic children and their families deal with their everyday lives – their journey to school, shopping trips, and doctor visits. They also protect children from dangerous situations, like navigating crossings and traffic. Specific tasks include:

  • Navigating social settings
  • Navigating crossings and traffic
  • Managing autistic children when they wander
  • Providing companionship to autistic children who have a hard time connecting with other humans.

Autism support dogs have a harness with a belt that's attached to the child and a handle for the child to hold on to. The dog's leash is always controlled by the parent.

5. Seizure-alert/Assistance Dogs

Seizure-alert dogs are trained to recognise subtle signs of oncoming seizures. They alert for help and position themselves in a way that protects the person during the seizure.

Their tasks include:

  • placing their body between their person and the floor to break a fall
  • lying next to the person having the seizure preventing injury
  • providing support and comfort during a seizure
  • alerting a designated person of an oncoming seizure by activating a device

Like hearing dogs, seizure-alert dogs may or may not have a vest but like all assistance dogs they have ID tags and collars that identify their work.

6. Diabetic/Hypo Alert Dogs

Diabetic alert dogs are trained to alert diabetic adults and children when their blood sugar levels have spiked too high or dropped too low to avoid reaching dangerous levels.

They do this by:

  • Alerting (nudging, poking) Pressing a button to call 911 or a relative
  • Retrieving diabetes test kits or medications
  • Providing support while walking and/or helping their person stand after sitting or after a fall
  • Carrying objects
  • Opening/closing doors, cabinets, or drawers
  • Diabetic/hypo-alert dogs have a unique vest with pouches for carrying a medical kit.

Like hearing dogs, seizure-alert dogs may or may not have a vest but like all assistance dogs, they have ID tags and collars that identify their work.

7. Allergy Detection Dogs

Allergy detection dogs are trained to smell allergy triggers like peanuts or gluten in their person’s home but also in public places, such as shops, schools, and trains. They indicate to their person the source of the trigger and often are trained to respond in case of an anaphylactic shock.

8. Therapy Dogs

Therapy dogs are trained alongside their owners and together they visit regularly in various institutions, such as:

  • Schools
  • Retirement homes
  • Hospitals
  • Psychiatric hospitals

These dogs may or may not have a vest but they do have ID tags and collars that identify their work so they can have access.

So there you have it.

A list of truly sophisticated dogs with jobs to get you feeling a little more comfortable.

Now that you know what a service dog is don't get left behind. Do you know what to do when you meet one?

Looking for fool-proof tips on assistance dog etiquette?

In an interview with Lara Guide Dog School’s vice president, Christos Georgiopoulos admits he spends endless amounts of time desperately trying to persuade rental owners; dogs with jobs are different. Here are 6 bite-sized tips to help you feel confident about meeting an assistance dog.

  1. Speak to the person first

Because if you approach the owner for permission first, both the dog and the owner will feel ready and comfortable to meet you. You can help support our training; speak to the owner first.

  1. Minimise distractions

Because distractions can lead to life-threatening situations for a disabled person or child. Yes, assistance dogs are trained to avoid distractions. You can help support our training; avoid talking or calling a service dog.

  1. Please, don't feed a service dog

Because food is at the top list of ultimate distractions resulting in catastrophic accidents. Yes, service dogs are trained to avoid food. You can help support our training; avoid feeding a service dog.

  1. Keep your pet a safe distance from a service dog

Because dogs and cats are the second/third ultimate distraction for a service dog. Yes, service dogs are trained to avoid your pet. You can help support our training; keep your pet at a safe distance.

  1. Please, don't wake a snoozing service dog

Service dogs are trained to lay quiet when they're not moving. And, because they work hard all day, it's normal for them to sleep when their owner is sitting or waiting. This doesn't mean they are on a 'break'. You can help support our training; avoid waking a snoozing service dog.

Finally, are you afraid or allergic to dogs?

I understand not everyone has a happy-go-lucky experience around dogs.

But, service dogs go through rigorous training, and tests from 8 weeks until 2 years. Only the best obedient and mild-mannered dogs qualify. If you are afraid or allergic, you can help support our training; be polite and quietly move away.

And there you have it.

Good luck, and let me know how it went the next time you meet an assistance dog.

Why accepting an assistance dog can boost your bookings and make you feel like a better person

It’s simple, really.

The more you open yourself up, accept and accommodate people with disabilities and their assistance dogs, the more you’ll increase your bookings and your profit.

But if you’re like me you know it’s not about profit.

It’s about supporting disabled people to do things they didn’t think were possible. It’s about giving them a chance to live a normal life.

It's about you showing kindness.

Go on. Pick up the phone and invite them to your rental accommodation.

What do you say?

Is Your Fancy Accessible Website Usable for People with Disabilities? (and How to Self-Check)

Stick figure using assistive technology.

Is your website attractive to people with disabilities?

Is it a pleasure to navigate?

Is it usable?

Let’s not tiptoe around it. We all get stuck with our website sometimes.

We think our artfully designed websites, with their bright colours and brand-defining fonts, are trendy.

But, when a person with a disability tries to use our website as easily as anyone else, it doesn’t work.

Sure, we could blame it on the website-building platform.

There was no pop-up accessibility wizard. The overlay accessibility plugin should do that. The web developers didn’t mention usability.

In reality, we’re puzzled about accessibility and usability.

We struggle with the guidelines.

We don’t understand the criteria.

You may wonder why.

So stick with me here if you want to learn more about how to make your accessible website usable for disabled people. Before I jump into the details let’s take a look at accessibility.

What is an accessible website?

Did you know there are about 400 million active websites worldwide?

And, the crushing majority of them aren’t accessible.

In fact, 97.4% of homepages have detectable accessibility errors according to the 2022 WebAIM annual accessibility analysis of the top 1 million homepages.

Why is this important?

Because 7 in 10 disabled clients will find your website difficult to use.


An accessible website is like rain on parched flowers, a long-awaited welcoming place for people with disabilities, impairments, and limitations.

Specifically, it guarantees people:

  • who are blind
  • with learning disabilities
  • with cognitive disabilities
  • who are deaf/blind
  • with speech, and
  • physical disabilities

the opportunity to recognize, understand, navigate, and interact with your website using assistive technology.

Keep in mind, this is possible only if you provide:

  • alt text for images
  • logical heading and content structure
  • access to forms
  • access to pop-ups
  • use of ARIA to provide greater context
  • meaningful links describing their purpose
  • availability of skip links
  • visible focus inclusion
  • colour contrast

Now, the above examples are part of the Web Content Accessibility Guidelines (WCAG).

And yet, here’s something I learned from creating my own website.

The standards of the Web Content Accessibility Guidelines are technical. This means they make sure the code that drives your website can be accessed by assistive technology.

But, here’s the problem.

Because the web accessibility guidelines deal with website structure, it doesn’t mean that your visitor will have a satisfying, jolly good experience exploring your website. This is also the reason accessibility overlays promising a quick fix for your website’s accessibility issues, don’t work.

How can I be sure?

Self-check: Is your website truly usable?

Imagine sitting at your desk trying to book a flight. You start dreaming about your seaside holiday. You’re yearning to soak in the sun. You click on the website, open it up, and stare at the wall of jumbled text.


It all looks the same. All the letters are lowercase, there is no logical heading order to help you scan the content. Basically, all the things on the screen in front of you are as clear as mud. How long would you read through it before running away?

Sure, your website is following the Web Content Accessibility Guidelines (WCAG) and is accessible to a screen reader. But, can a disabled person use it easily?

In other words, are they able to find all the information they are looking for?

Is the content on your website clear, easy to read, and understandable? Is their experience satisfying?

Inviting the expert in disability

I invited my friend Anna Maria who is blind, for a freshly brewed cup of coffee and asked her to use VoiceOver, the screen reader software on her iPhone to visit my website.

I’ll be straight up with you.

My face turned tomato red from the instant usability issues she found.

Let me show you.

Decorative Images

First, two pointless heart-shaped icons that confused her screen reader and an image of Basel City with no clear message or Alt text.

She advised to avoid pointless, fluffy, filler photos also known as decorative images and icons because they confuse disabled users.

Instead, we should use accessible images sending a clear message.


She found a broken navigation link leading to nowhere that made her feel like navigating a maze.

So checking your website for broken or hazardous links is important.

Finally, avoid having your links open in a new window or tab because it can be confusing for people who have difficulty perceiving visual content.


Moving on, she came across inconsistency between content and graphics which was mind-boggling.

She reminded me to try and strike a balance between the two and split it into different web pages to make it clear.

Similarly, even though I prioritized audience-targeted web design and accessibility-friendly fonts, there was a lack of an accessibility-friendly keyboard that shuts out disabled users.

Page Loading Time

Love waiting? Believe me, no one does.

My blog posts had a large volume of unoptimized photos which resulted in slow page loading time. This was chaos, making Anna Maria want to abandon my site.

She recommends optimizing and reducing the size of images and minimizing flash content.

Mobile Accessible Friendly

The days of desktop seem gone, and, my fancy website wasn't mobile-accessible-friendly.

The result?

A negative user experience and a decline in website traffic.

So, there you go. A list of usability tips to help you get around the problem of an accessible and usable website for disabled people.

But how can you ensure this doesn’t happen to you in the first place?

I suppose you could hire an expert web developer-designer.

But, what about asking the expert in disability?

Yes, a disabled person.

In my experience, the best results come from working with people who live with a disability.

Ready to Inject Your Website With Usability?

Imagine using a mouse to browse a website without seeing the cursor on the screen.

As we mentioned above, even the most jazzed-up site is useless to someone who cannot access its controls and interact with it.

Yes, a usable website is an accessible website.

But, an accessible website doesn’t always mean it’s usable.

Instead, the basis of a usable website is clean, clear, and responsive – something that everyone can get a hold on.

What’s next?

Each of our web accessibility paths will be unique, but the outcome will be the same. An accessible, usable website for people with disabilities.

Are you ready to get started?

Then let's do this.


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